About
I'm a storyteller and a content person who's spent over 9 years writing, producing, and shipping stories across formats.
I'm currently VP Content at Lightspeed India, telling the stories of the founders we back and the outsized ideas they're chasing.
Before this, I built and scaled Elevation Capital's content engine from the ground up. Earlier, I was at Business Standard (Journalist for 'The Morning Show'), Paytm (Corporate Communications), and Inshorts (Business News Editor). Each of these experiences taught me how to find the story in data and make complexity accessible.
The best storytelling builds trust, shapes perception, and compounds over time. It can create a lasting connection with an audience that goes beyond simple information sharing.
Outside of my work, I frequently write about consumer trends, AI, marketing, business, and startups.
around this time last year, I wrote “Why Spotify beats YouTube Music in India” →