I'm giving away my LinkedIn personal branding playbook. 23 sections and 7,000 words.
This is a collection of what I've figured out from 18 months of posting on LinkedIn. In that time, I went from zero to 22,000 followers and 7 million cumulative impressions. The goal isn't to turn you into an influencer. It's to show you that the things you're already doing, thinking about, and experiencing can quietly compound into a reputation that starts opening doors for you.
Most people assume personal branding is for founders, influencers, or people twenty years into their career. It isn't. It isn't about being famous either. It's about being findable and credible when someone comes looking for you. And that happens far more often than you'd think.
I started writing here seriously only in late 2024 and I wish I'd started earlier. I wrote this playbook for the version of me at month one. The version asking: why bother? what should I write about? how do I avoid sounding like a 'LinkedIn influencer'?
What's inside:
- The Why: what personal branding actually is (and isn't), and why the effort pays off
- The Mindset: the principles you can't skip if any of this is going to work
- Discovery: how to find your lane without forcing it
- Compounding: how a few habits, done consistently, turn into a network that opens doors for you
- The Writing: post-craft rules that are specific to personal branding