Work Experience

Established Elevation Capital as a serious content-led VC firm. Substantially enhanced digital presence and distribution, fund visibility, thought leadership credentials & cross-channel engagement. Today, Elevation stands as one of the most active and engaging voices in the Indian VC landscape, with metrics that consistently outperform its peers.

• •Writing, producing, editing, and distributing top-of-funnel and thought leadership content, including podcasts, investment memos, blogs, theses, IPO campaigns, newsletters and reports. Developing brand identity, narrative, & design for various special initiatives and project-managed them
• •Doubled LinkedIn followers from 77k to 146k; wrote 350+ engaging posts covering fund updates & insights

• ◦Top 3 fastest-growing Indian VC pages
• ◦5.5M+ impressions clocked

• •Grew Elevation's YouTube from zero to 10.5k subscribers organically

• ◦610,000+ views since inception
• ◦Views per subscriber ratio highest in the ecosystem
• ◦Industry-leading CTR of 4.7% for long-form videos (podcasts)

• •Conceptualized 3 podcast IPs (Day One, SummitUp, No BS) and produced 42+ episodes end-to-end (incl. scripting and shooting)
• •Led the fund's content charter for IPO campaigns of Urban Company, Meesho, Swiggy, and ixigo
• •Special initiatives:

• ◦The Bottomline (50k+ views): Developed the website to house reports by the fintech practice, handling ideation, web design, UI/UX, and copy
• ◦What If We... Win? (31k+ views): Led the concept & development of this highly-acclaimed series of five data-backed theses on consumer opportunities; Authored the manifesto & designed the website; Zero to launch in 2 months
• ◦PayPulse Report 2023: Spearheaded the making of India's only startup talent trends and salary benchmarking report, managing the content and design
• ◦Website Rebranding: Led end-to-end development and launch of Elevation Capital's new fund website, owning copy across 10+ pages, design inputs, and cross-agency coordination while driving content production including 30+ founder testimonials
• ◦Founder Pulse Report 2023: Led a large-scale founder survey, authored and designed the website for a one-of-a-kind report on the state of India's startup ecosystem
• ◦Reimagine Everything: Led the website to house the fund's perspectives on the AI transformation

• •Led 120+ design tasks in small and big; Ensuring design language consistency & integrity
• •Managed the websites/CMS of the fund and various standalone content properties; Guided new features and optimizations for better distribution based on analytics and evolving user behaviors

• •Founding member of the firm's marketing function; Only content hire
• •Advanced from Content Specialist to AVP in 1.5 years, the fastest promotion recorded on the platform team in the firm's recent history (vs. 3-year average)

• •Developing and executing communications strategies to support Paytm's business goals
• •Managing and creating content for external communications channels
• •Creating press releases for corporate announcements, tech features, product launches and marketing initiatives
• •Drafting responses to media queries, crisis management
• •Writing media notes that establish Paytm's pioneership in QR and mobile payments
• •Writing corporate blogs for investor relations page to build shareholder confidence by establishing the business model, growth, and profitability plans

• •Primary journalist for Business Standard's flagship video product 'The Morning Show'
• •Ideated and executed engaging stories across tens of sectors with deep research
• •Stories focused on daily news topics, specials, explainers and interviews
• •Published 350 stories in 11 months under tight deadlines
• •Standalone videos of my stories carry cumulative views of 1.65 million
• •200 episodes featuring my stories garnered views totalling 2.62 million
• •Identified and engaged with more than 150 experts for relevant inputs
• •Completed nearly 300 voice overs for the show's segments
• •Covered areas like banking, fintech, personal finance, economy, auto, telecom, FMCG etc.
• •Collated data to create vibrant visualisations for video news stories

• •Conceptualised and wrote up to 14 stories per day according to strict timelines
• •Spearheaded business section, increased average time spent by users on stories by 100%
• •Devised attention-grabbing, highly shareable headlines
• •Member of 'Core Team', decided on curation and notifications for top stories for high user engagement
• •Assigned stories to Sub-editors, approved final versions, reviewed each piece for grammar & factual accuracy
• •Trained four Sub-editors directly on style guidelines and organisation procedures
• •Wrote articles in advance ahead of major corporate & economic events
• •Tracked business news via Twitter feed, financial news wires and company releases

• •Wrote up to 14 business 'shorts' per day
• •Covered stories on Indian and world business (automobile, aviation, banking, FMCG, telecom, IT), trade and int'l relations (imports and exports, oil, tariffs), wealth, economy (fiscal data, tax data) and earnings
• •Trained proofreaders through daily coaching and regular feedback